Launching new products is the lifeblood of many companies, especially those in the technology industry. Obviously, the most important factor in the success of a product is the product itself: its qualities, capabilities and overall ability to solve real-world problems with innovative features and benefits. Nonetheless, if a product is not effectively presented or positioned in the marketplace, its chances are failure (regardless of its capabilities) are frighteningly high. Here are four key points you… Read More
Archive for January, 2015
Strategies for Employee Appreciation Events that Create Raving Fans
Showing appreciation to your employees today is a tricky business. Do too little, and your company creates a culture in which employees expect to be treated as afterthoughts. Go too overboard, and you risk coming off as ‘over-the-top’ or wasteful in light of core business priorities. How do you strike the right balance – one that will achieve your vision of creating and sustaining a healthy culture for the long term? Here are some proven… Read More
Selecting the Right Venue for Your Next Corporate Event
What does it take to find the right venue for your next corporate event? Is it as simple as setting a budget and publishing an RFP, or is there a lot more to the job if you’re going to achieve the goals you’ve set out? Venue selection can be as simple or as complex as the nature of your event warrants. What that means is you need to have a clear plan for matching your… Read More
How to Choose an Event Production Company in the Washington DC Region
One of the most important decisions you can make when planning and executing a major corporate event is to select and partner with the right event production company. Selecting the best event production company is an essential step that will allow you to (a) delegate management tasks to an expert team, (b) partner with someone whose job, in part, is to protect your interests — whether that be in terms of strategy, budget, execution or… Read More
