What does it take to create a truly successful corporate event? How can you align everything and everyone so that attendees have an unforgettable experience? How should you plan to ensure that your corporate event production process achieves your goals? The Challenge of Producing a Great Corporate Event Most companies and organizations struggle with producing powerful events, because event production is complex, time-consuming and logistically intense. It requires the management of multiple people, companies, partners… Read More
Archive for September, 2014
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The Importance of Flow in Corporate Event Production
We’ve talked a lot about how to keep an audience engaged at a corporate event. From using multiple forms of media to thoughtful pre-production, there are a number of things a corporate event production company focuses on to keep the audience glued to their seats. One of the most important is the flow of the event. Go with the Flow An event with good flow is an event that tells a story, and a… Read More
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6 Strategies for Building Member Buy-In through Association Events
In today’s business climate, associations are experiencing a period of rapid, often wrenching change. For years, certain professions and industries were so tied to their respective associations that the financial stability and success of the association itself seemed unquestionably assured. Today, three trends have driven a dramatic shift in how current, past and future prospective members view their decision to join and become active in associations: Time: Time is at a premium like never before…. Read More
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The End of Powerpoint: Corporate Theater as an Alternative to Powerpoint
How many times have you gone to a corporate event that has been dominated by the presentation of Powerpoint slideshows? The answer is most likely quite a few. Powerpoint is perceived as somewhat of a necessary evil at corporate events. No one likes to sit through a dull presentation, but few are willing to make the effort to convey this information in an alternative format, one which is more engaging and ultimately more effective…. Read More
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How to Keep Your Audience Engaged During a Corporate Event
Getting an audience in the seats is one thing, but keeping them there is another. And by keeping them there, we don’t just mean physically. Mentally, your audience has to be engaged in what’s happening in front of them. If they aren’t, your event suffers on several levels. A disengaged audience is unlikely to receive the message you wish to convey. A lack of engagement also hurts your event’s reputation; a disinterested audience is… Read More
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Five Steps to Increase Revenues from Your Next Award Show or Gala
For associations, nonprofits, trade groups and nongovernmental organizations (NGOs), often the single most important project of the year is the planning and production of an annual gala or award show. These events – sometimes produced on their own, and sometimes positioned as the pinnacle of an annual conference or trade show – are high-risk, high-reward opportunities for everyone involved. Ironically, one thing stunting revenue growth from these events is organizational fear of change, and the… Read More
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Why Serious Events Still Need to Be Entertaining
What do you think of when you think of corporate events? Exciting new product roll outs? Galas and awards shows? Motivational events? These are all important parts of the world of corporate events. While the themes of these events are generally light, serious events also play an important role in the corporate events sphere. Consider corporate events that seek to raise awareness and funds to research the cure for a disease. The goal of the… Read More
