Online video marketing is often thought of as the domain of B2C businesses, when in fact it is just as useful and important for B2B businesses to conduct online video marketing. Though the target audience is different, the benefits of
With the rise of social media, blogs and other outlets, marketing automation has become about much more than just management of email marketing. Marketing automation 2.0 uses analytics to track leads as they move around all of your brand’s outlets
Facebook is constantly changing, and in recent months it has been making some changes that video marketers should consider when planning and implementing their video campaigns on the site. This is in no small part due to the increasing popularity
We’ve talked plenty on our blog about the importance of having a video presence online for your brand. But what’s equally important is the content of your videos. Having videos online is one thing, but having videos that people want
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