Online video marketing is often thought of as the domain of B2C businesses, when in fact it is just as useful and important for B2B businesses to conduct online video marketing. Though the target audience is different, the benefits of video content marketing are equally relevant in the B2B sphere. Here’s how your B2B business stands to benefit from the implementation of a video marketing campaign. How Online Video Marketing Can Benefit Your B2B Business… Read More
Archive for July, 2014
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The Role of Video in Marketing Automation
With the rise of social media, blogs and other outlets, marketing automation has become about much more than just management of email marketing. Marketing automation 2.0 uses analytics to track leads as they move around all of your brand’s outlets and not only passively track their engagement but actively promote it with the goal of converting the lead into a sale. Videos are an integral part of your brand’s marketing strategy, and the strategic placement… Read More
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Facebook Increases Emphasis on Video Marketing
Facebook is constantly changing, and in recent months it has been making some changes that video marketers should consider when planning and implementing their video campaigns on the site. This is in no small part due to the increasing popularity and number of videos viewed on Facebook, as the social media network reported recently that the number of people who watch videos on the site has doubled in just the first half of this year…. Read More
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Online Video Content Ideas
We’ve talked plenty on our blog about the importance of having a video presence online for your brand. But what’s equally important is the content of your videos. Having videos online is one thing, but having videos that people want to watch is what really propels your video marketing strategy forward and creates the following that you want to achieve. SEO optimization and social media strategies are important, but they’re nothing without quality content. A… Read More
