We talk a lot on our blog about online video marketing and how you can use video content to reach consumers. The applications for video in this context are many, and there are lots of great opportunities to utilize videos in order to better connect with your market. However, this isn’t the only reason you should consider video. Video is useful not only for external purposes such as marketing, but for internal purposes as… Read More
Archive for May, 2014
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Long-Form Video and Online Marketing
There’s no doubt that in the world of online video marketing, short-form content is getting most of the attention these days. Instagram and Vine are both pushing the video features of their platforms, and marketers are picking up on these new trends, using them with a lot of success on social media platforms and marketing campaigns. But what about short-form content’s relative, long-form? Long-form video seems to have been relegated to second place in… Read More
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Five Important Video Marketing Statistics to Remember
There is substantial evidence that confirms the great potential of online video marketing. From engagement to shareability, videos enjoy a significant advantage in the world of content marketing. This week, we’ll take a look at some of the numbers that really speak for themselves. Five Video Marketing Statistics to Remember Right behind Google, YouTube is the second most used search engine in the world. Why? Because people want to consume information… Read More
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Building a Brand with Online Video Marketing
Building a brand is one of the most critical things any business can do to ensure its success. Branding is important because it gives your business an identity. People like to be able to identify with a business for a variety of reasons. Identifying shows they trust your business to deliver on the promises it makes, and that they would recommend you to family and friends. It’s important to note that humans often seek… Read More
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The Impact of Video Length on Engagement
It’s a well-known fact that you have a limited window in which you can engage a viewer of your video. This is dependent on several factors, not all of which you can control. However, by keeping in mind how the length of your video affects viewer engagement, you can tailor your video to get your message across in the time frame allotted. Every Second Counts With so many other potential videos to watch,… Read More
