Video killed the radio star, so they say. Video, however, was not wiped out by the internet star, in fact they have come together nicely in the form of one of the most visited sites on the planet, YouTube. In fact, YouTube is now investing in creating its own video/internet stars with its new YouTube Space in Los Angeles. The website is making the new 41,000-square-foot studio complex (and three other similar complexes around… Read More
Archive for September, 2013
Micromanaging Video Marketing with YouTube Analytics
In order for a video marketing strategy to work, it has to be a calculated and concerted effort. You can execute your plan down to the smallest detail, but gauging the reaction of the target demographic is just as important in refining and updating your strategy. This is where YouTube Analytics comes in. YouTube Analytics and analytics are nothing new, but if you’re unaware of the full extent of their capabilities you might… Read More
How Video Marketing Built an Entire Brand
When BH Cosmetics launched it’s first video marketing initiative in 2009, it was an online only retailer. Four years, 200,000 videos and 100 million views later, the cosmetics company is one of the main retailers in the lucrative 13 to 25 year old demographic, competing with industry giants like MAC cosmetics. Not only that, BH is looking to expand operations from the virtual world into the world of brick-and-mortar. So how did a small online… Read More
YouTube Comment Moderation Allows Targeted Comment Management
A common criticism of YouTube is that its comment moderation system needs to be changed. Its emphasis on showing the most recent comments means that relevant comments are often pushed out of the way by more recent comments that may or may not add to the conversation. In many cases, crude or spam comments supplant thoughtful, well-written comments merely because they were added more recently. However, that’s about to change with the introduction of YouTube’s… Read More
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