Have you ever seen a video campaign for a company that has gone viral? Whether it’s a clever video or one that grabs people’s attention, it still ultimately conveys that company’s goals, identity and vision. These videos are a tool that businesses use to get noticed and create certain feelings within potential customers and clients. No matter what business you’re in, whether you handle security for high-end defense contractors or if you’re in the plumbing… Read More
Archive for May, 2013
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Using Independent Producers vs. an AV Company
Planning a major event for your company can be a daunting task. There are multiple factors that go into planning an event, such as sound, lighting, video, seating, etc. One method that is used for event planning is hiring AV companies to provide the lighting, audio, video projection and staging. While they will provide the necessary services, your event may not get the attention to detail and planning that it deserves. Your company may be… Read More
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Delivering Your Companies Identity
There is nothing more important than a company’s identity. The values, culture and interests of a company is very important to consumers. It can facilitate the customers understanding of the brand and core values. Additionally, it can help the consumer decide if they would like to do business with your company. Positive values will resonate well with the customer and encourage interaction with your company. Accurately delivering your company’s identity can prove to be tricky… Read More
