Is your brand doing everything it can to target and capture the hearts and minds of millennial attendees at your B2B events? Many marketers understand how critical the millennial market is in the B2C realm, but with millennials now comprising a full third of the total workforce, the B2B space has a lot of potential for brands who recognize it. Event marketers are beginning to formulate plans tailored to the unique ways millennials engage with… Read More
Posts Tagged ‘millennials’
As the years go by, we all develop a certain fondness for days long past. “Nostalgia marketing” is the new buzzword for capturing the attention of millennial audiences. For example, in 2013 Microsoft released a video ad reintroducing Internet Explorer called, “Child of the ‘90s.” And earlier this year Adobe released a series of tutorial videos that paid homage to the beloved ‘80s painting guru, Bob Ross.
Millennials are fueling the experience economy. According to an Eventbrite survey, 78% of millennials (Americans born between 1981 and 1997) prefer to spend their money on experiences than on material purchases. 82% of surveyed millennials participated in more than one live experience in the last year, and 55% indicated that they’re spending more on events than they ever have before. It’s obvious that the Millennial audience has a ton of potential when it comes to… Read More