Influencing public policy, whether in the nation’s capital or on the steps of any statehouse in America, is a complex and demanding endeavor. Government relations professionals and their close colleagues in the business and professional and business association community know this all too well. One challenge faced by those involved in public policy and advocacy is using limited time and resources as effectively as possible. Here are five reasons why your government relations team should… Read More
Archive for February, 2015
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Ten Steps You Should Take Now to Plan a Successful Corporate Event
You’re beginning the planning process for your next corporate event, and you want to make sure you start off on the right foot. What are some first steps you can take now, to ensure a successful event experience later? Here are ten steps that should be on your radar screen from the start: 1. Define your strategy — Write out the business strategy for the event, including the audience, objectives, outcomes, stakeholders and messages. 2…. Read More
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Common Mistakes that Waste Money in Corporate Events
Corporate events are a critical component in your overall marketing strategy. They are also one of the most expensive investments you can make in marketing this year. Therefore, it’s essential that you get the job done well, and within budget. The good news is that taking solid steps to manage your budget also leads to a better strategy. The result? A more successful event. Here are four mistakes you need to avoid on your next… Read More
