Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from this shift in marketing. Instead of utilizing a cookie-cutter approach to designing your next event, think about how you can personalize your event by creating audience-centric content. This, above all, means making your content work… Read More
