Archive for February, 2018

• Tips for Creating Engaging Experiences for Your Audience at Events

  • February 23rd, 2018
  • Posted in Entertainment Factor, Event Production
  • Tags: Tags: big event planning, engagement, target audience
    

  Engagement is a key concept that is taking over the events industry right now. Creating experiences that engage an audience is the only way for a brand to compete for their attention. Consider the fact that Facebook, with its newsfeed that is highly tailored to the individual user, is one of the most popular websites in the world. Engagement works, and you need to create it at your next event. Here are a few tips… Read More

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• 3 Reasons Why Someone Would Share Your Video Content

  • February 15th, 2018
  • Posted in Video Marketing
  • Tags: Tags: brand building, online video, social media, video
    

  Shares are one of the primary statistics that determine the success of any piece of online content. However, with so much content being shared on social media nowadays, it can be hard to know just how your brand can stand out from the crowd. By understanding the rationale behind why anyone would share your video content in the first place, you can make better decisions about your video projects and get your content in front… Read More

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• What You Can Learn from the Olympics About Planning Your Next Event

  • February 9th, 2018
  • Posted in Event Production
  • Tags: Tags: brand identity, event production, olympics, social media
    

  The Winter Olympic Games are underway in South Korea! Event planners love watching the spectacle of the Olympics every two years because it is, in many ways, at the cutting edge of event planning. It is one of the biggest events in the world and a lot of planning has to go into hosting the Games and directing the opening ceremony. In fact, you can learn a little bit about how to plan for your… Read More

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• The Different Types of Stories You Can Tell in a Video

  • February 2nd, 2018
  • Posted in Video Marketing
  • Tags: Tags: marketing, story, video production
    

  Corporate videos can do many things depending on your vision for them. They can deliver crucial information to your target audience to help them make more informed decisions. They can explain how your product or service works and why your target audience should utilize it. Increasingly, brands are using videos as a means of telling a story. Your story can create a powerful impression on your audience and lead to the kind of brand loyalty… Read More

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