Online videos are quickly becoming key tools in the arsenal of any savvy brand marketing professional. A key goal of a marketing strategy that utilizes online videos is to drive conversions on your website and increase your sales leads. To increase the ROI on your content, you’ll need to use different types of videos in various ways and promote them effectively. Here are some useful strategies to drive conversions using online videos.
Archive for August, 2017
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How to Determine if a Festival Event is a Good Fit for Your Brand
The growth of the festival event has been one of the defining stories of the last few years. Brands are realizing the potential for audience engagement they can get at these events, especially since they seem to draw a large audience of young attendees. Your brand might be investigating whether a festival environment is suitable to execute a creative marketing plan. It may be a good idea, but you’ll need to have a well-defined strategy… Read More
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Why Webcasts Are Taking the Business World by Storm
You may have noticed the explosive growth of video on social media networks recently. Businesses across a wide array of industries are using video, and especially live webcasts, as a way to connect with their audiences and build brand awareness in a highly engaging way. At TalkingTree Creative, we have produced webcasts featuring a small live audience in a studio environment for our clients to help them achieve their marketing goals. Is live webcasting simply… Read More
