In any marketing effort, the end goal that provides the framework is getting as many potential customers to look to your brand as possible. Today, the way that companies do this is by coming up with content that deeply engages their audience. Nowhere is engaging content more important than in the realm of corporate events. To increase your event attendance every year, you’ll need to employ engagement techniques that are highly creative and get your… Read More
Archive for July, 2017
Why It’s Important to Plan Your Production Project and Stick to a Schedule
Here at TalkingTree Creative, we understand the profound importance your new production project can be to your overall marketing goals. We strive to create compelling productions that tell your brand’s story in a way that grabs a hold of your target audience and engages them on a deep level. Your video or event production deserves time and careful attention in order to achieve these goals, yet also needs to be completed on a deadline. Planning… Read More
What is Experiential Marketing and How Can It Help My Brand?
Experiential marketing has been getting a lot of press recently, and for good reason. Brands are recognizing that it’s not enough simply to broadcast a message to their customer base. A more effective method is to engage all five of their senses and allow them to experience the brand. The customer experience is quickly becoming one of the main focal points of successful marketing efforts. But what is experiential marketing and how can you use… Read More
What’s the Difference Between Virtual Reality and 360 Video?
Have you decided to take your brand’s content into the 21st century by exploring virtual reality and 360 video? We’ve discussed before how much potential these formats have in impacting and engaging your target audience. Once you’ve determined a marketing plan for your content, your next decision will be which of the two formats you should choose. Although they seem very similar, virtual reality and 360 video have a couple of differences that make each… Read More
