Why You Should Use Video for Product Promotion

This post is 333 words —a 2 minute read.


Video should be a cornerstone of any product promotion you engage in. Allowing people to see the product puts it in a context that text simply can’t provide. Not only that, but product promotion videos don’t necessarily have to be one-dimensional. There are plenty of approaches you can take from a content standpoint that allow you to be creative with your product promotion videos.

Straightforward Pitch

The classic promotion video, this is the most sales oriented of product promotion videos. It’s essentially an advertisement, which can work well depending on your marketing strategy. Don’t underestimate the power of a good, honest pitch. It doesn’t have to be flashy to get attention, as long as it’s informative and truthful.

Product Demonstration

In a product demonstration video, you get to show off your product to the world. This not only gives your audience an idea of how the product works, but it also allows them to identify with your company on a personal level. Demonstration videos give you a chance to display your corporate culture as well as your product.

User Product Demonstration

This is essentially a product demonstration, but from the perspective of actual potential users of the product. Done well, this kind of video can really allow viewers to identify with the product, because it shows other potential users just like them.


product promotion video


TalkingTree Creative initially began as a music production company over 25 years ago. Now we produce everything from original videos to live events and entertainment. We communicate client stories in captivating, creative ways. We match our storytelling skills with high production values so the finished piece is clean, professional, and exciting. We make sure that the feelings and experience that attendees take away from the media is a positive one.

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