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The Sneaker Ball

Creative/Event Production & Digital Décor

The Opportunity

Celebrating the best of sports in the Greater Washington DC region, this annual black tie and sneakers gala brings over 1,000 attendees to the National Building Museum. SneakerBall guests include sport personalities from the DC region and more than 50 professional athletes and Olympians. Hosted by the Greater Washington Sports Alliance (GWSA), TalkingTree Creative plays an integral role in the production management of the event to coordinate all technical needs and direction.

The Solution

TalkingTree has a strong relationship with the GWSA and communication is at the forefront. Using our secured file sharing website we are able to exchange show scripts, room drawings, and floor plans. TalkingTree creates a cue script for the production team that includes instructions for the lighting, audio and camera operators. A script meeting to review the cues is held and TalkingTree remains on headset during the show program to manage the team, calling the cues making sure none are missed and that all equipment is operating correctly.

The Impact

Client and audience expectations are consistently surpassed each year at the SneakerBall gala. Every seat in the room is guaranteed to feel like the front row as TalkingTree captures the program on large screens above the stage. TalkingTree illuminates each section of the program with unique lighting designs and the music has the crowd dancing to the night’s end.

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