Why Is It Important to Have a Defined Approval Process?

Defined Approval Process

A defined approval process ensures that your brand can interface with a video production company efficiently, resulting in a higher quality product that stays within your budget!

When it comes to your brand’s marketing efforts, there may be a lot of people holding a stake in the process. There are a lot of different approaches and ideas that may be bandied about as you begin work on your next great video marketing project. However, if you don’t take strides to make the video production process smooth, it can have a negative effect on your final product and your overall bottom line. Having a defined approval process is one way you can ensure that the production of your project will always run smoothly and effectively and the finished video will be the best it can be.

What is a Defined Approval Process?

Quite simply, a defined approval process is a clearly stated method for anything involving your video production to get approval from your brand. This method can vary widely, depending on the size of your business, the culture, or the needs of the various stakeholders. For some brands, a single point of contact is all that is necessary. This person is, for all intents and purposes, the voice of the brand and interfaces with the video production company directly.

For larger companies or companies with greater hierarchical structure, changes to a production may require the approval of more than one person. For these, we recommend developing a defined approval process before beginning work on a project. The production company will know exactly who to turn to while working on a project, and the point of contact knows exactly where to go to within the company for approval, and so on. The fewer points in the approval chain, the more efficient it tends to be.

How a Defined Approval Process Fits In with Your Goals

While the approval process seems straightforward and obvious, it’s quite amazing just how many companies fail to implement one! It’s a shame, because having a defined approval process is critical to ensuring the success and high-quality of your video marketing project. Here are the reasons why:

  • It saves time and money. Video production teams are on a tight schedule, so any potential changes that need to be made to a particular project need to be approved by the client promptly to avoid additional surcharges and more costly last-second freelancers. Also, having a project stuck on neutral because of an ill-defined approval process frustrates everyone and costs the brand much more money over the long term.
  • It results in a better final product. There’s no doubt that your video production project will need some changes. However, it is also subject to a deadline. Having a defined approval process makes it easy and timely to make any necessary changes without having to rush through it. Rushing can ultimately negatively impact your final product and make it not as effective as it could’ve been, further costing your company money.


Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, virtual reality, and live entertainment. With help from our production experts, you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225 and let’s start a conversation. Find out what we’re up to on FacebookTwitterGoogle+, and Pinterest.

This entry was posted on Friday, December 1st, 2017 at 11:22 am. Both comments and pings are currently closed.

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