Online videos are quickly becoming key tools in the arsenal of any savvy brand marketing professional. A key goal of a marketing strategy that utilizes online videos is to drive conversions on your website and increase your sales leads. To increase the ROI on your content, you’ll need to use different types of videos in various ways and promote them effectively. Here are some useful strategies to drive conversions using online videos.
If you have a product you’re looking to promote, a video is a great medium to show it off. Studies have shown that website visitors are 64-85% more likely to buy a product after watching a video about it. A short promo video that details the big benefits and features of your products should engage your audience and net sizable returns in the form of increased conversions.
How-to videos are broadly popular and are great content pieces that you can use to demonstrate your authority to your audience. They are also a fantastic way to reach the Millennial audience – nearly 33% of Millennials bought a product or used a service as a direct result of watching an online how-to video! In this type of online video, it’s important to deliver information, not sell a particular product or service, so save your explicit sales pitch for a concise call to action at the end.
Customer testimonials are one of the best ways to drive conversions on your website. Ask your most loyal customers if they could record a testimonial video that you can place on your site. Sharing their experiences with potential clients will increase your conversions and drive more business to your company.
While organic (that is, free) website traffic is a critical piece of your marketing puzzle, don’t neglect the possibility of paid online advertising. In particular, video advertising has proven to be the most effective medium on the web – studies show that the click-through rate on a video ad is three times higher than a static visual ad. Facebook advertising is particularly effective, as you can target your audience with a high degree of precision and direct viewers to a particular page of your website from the video, but other visual social networks such as Instagram may also be able to deliver positive results.
EVENT AND VIDEO PRODUCTION FROM TALKINGTREE CREATIVE
Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, and live entertainment. With help from our production experts, you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area, but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225 and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest.