If you’re looking to increase your company’s online reach, corporate videos are a great way to do so. We’ve discussed before how to promote your video online to reach your potential customers and grow your business. But what if you’re not quite sure which kinds of corporate videos you should be using for maximum impact? Or even what options are available in the first place? It can be difficult to know where to start, but we’ve compiled a list of the five most common types of corporate videos that you could (and should) be using!
The explanation video is used to explain your product or service to your potential customers. Also known as a video tutorial, this type of corporate video utilizes quick shots, time-lapses, enticing visuals, and a voiceover to draw in your clients and explain your services in a highly attractive manner.
A product or service overview video can stand alone or complement an explanation video. They sound similar, but serve two unique purposes. Think of the overview video as a “review” of your product or service. It demonstrates to the potential customer how to use your product – at the same time, it shows how user-friendly the product is. When you need to introduce a new product or service to the market, an overview video will work wonders.
When you have a professional video production company attend and film a live presentation event, what results is the presentation video. Apple has used this kind of video to great effect whenever they introduce a new iPhone. It’s one of the most effective types of corporate videos because it allows the potential customer to see the inner workings of your company and makes them feel like they’re part of an “in” crowd.
Testimonial videos need to be a part of every company’s video arsenal. Nothing is more effective for turning a lead into a customer quite like a good testimonial video. And testimonials from high-profile clients with name-brand recognition can be a way to elevate your online and offline presence.
The interview video allows audiences to get information about a product or service directly from the source. This format actually gives you a lot of flexibility in terms of the image you want to project, as it can be made as formal or informal as you’d like. This can also allow a one-on-one connection to be made between the interviewee and the target audience.
EVENT AND VIDEO PRODUCTION FROM TALKINGTREE CREATIVE
Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, and live entertainment. With help from our production experts, you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area, but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225 and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest.