Marketing professionals understand just how important their efforts are to the success of their brand. Teamwork and a spirit of camaraderie are qualities that can help ensure a marketing project is executed with the greatest chance of success. If you’re the manager of your brand’s marketing department, it’s worth knowing a few strategies for keeping your team on track as they are planning their next marketing event. That way, you can put your team (and the brand as a whole) in the best position for a fruitful campaign.
Break Comfort Zones
Especially in the marketing field, people love the chance to test themselves and learn new techniques and ways of doing things. Don’t become complacent and fall back to the way the team worked on marketing events before. Encourage team members to take roles outside of what they’re comfortable with. They’ll appreciate the opportunity to try new things, and this will help spur the creativity of your team as a whole.
Taking risks and trying new things can be difficult, but in the marketing world, it can make a huge difference in the effectiveness of your events. Foster this spirit of risk-taking in your team – ensure that they’re trying something new at every event. It allows you to see how new ideas are benefiting or hindering your mission, leading you to create better, more engaging events. It’s important to communicate to your team what a successful event looks like, so they understand when a particular new idea has helped.
Listen to Your Team
Don’t just dismiss ideas from your team out of hand. While there may be ineffective ideas, there’s no such thing as a bad idea – taking this stance will put you in a great position to truly listen to them. Being inclusive and supportive encourages your team to be open and share their ideas. You don’t have to use all of them, but you should get some really good ones when that spirit of openness is felt by your whole team.
The Right Production Team Turns Ideas into Reality
There’s no feeling quite like the one when a great idea turns into a tangible thing. Great event production teams take good ideas and turn them into living, breathing displays that can wow and dazzle your audiences at your event. When your team sees their ideas come to life at your brand’s next marketing event, it will give them a jolt of energy and creativity which they will put to great use when it comes time to plan the next event!
GET ENGAGING VIDEO AND EVENT MARKETING PRODUCTIONS WITH THE HELP OF TALKINGTREE CREATIVE!
Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, virtual reality, and live entertainment. With help from our production experts, you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225 and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest.