As we discussed last week, corporate events offer a golden opportunity for your organization to leave a lasting impression on your audience. Failure to capitalize on this opportunity can be attributed to several sources, but it stems from the fact that the event was unable to make a connection with the audience and build on that connection to engage and inspire the audience. The reason for this can be found in the approach to the production of the event. In-house resources aren’t always enough to ensure the production of a successful event, and an AV company will provide you with the equipment but nothing else. This is where an independent producer and event production company come in.
What Does an Independent Producer Do?
The job of an independent producer is to ensure that your corporate event makes a connection with your audience so that the message you want to impart gets through. In order to achieve this, an independent producer develops a creative vision for your event. This involves answering a few critical questions:
- Who is your audience?
- Who is your company (culture and image)?
- What is the message you want to convey?
Taking the time to answer these questions in a meaningful way is the first step in developing the vision for a corporate event. The answers to these questions will inform every aspect of the event, from the speakers to the presentation to the entertainment elements.
Once the answers to these questions are defined, it’s time to develop a creative vision for the event. A creative vision is much more than just a schedule of the various elements that make up an event (introductions, presentations, keynote speakers, etc). It is an overarching vision of how you’ll use creativity to communicate your message to your audience. And in fact, the reason that many corporate events fail is due to a lack of creativity.
Creativity is not little flourishes on a slideshow presentation or a 30 second video clip. It is the use of creative elements as a unified whole. This includes things such as theatrical performances, thematic undercurrents that run through the whole event, multimedia elements, and transitions that make sense and allow the performance to flow in a meaningful direction, never losing sight of the overall goal. An independent producer assembles all of these components with a creative vision that is designed to connect, engage, and motivate your audience to take action with regard to your message.
As an independent event production company, TalkingTree Creative specializes in crafting the ultimate performance for your corporate event in the Baltimore or Washington area. Contact us today for more information.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.