For brands looking to make an impact and reach their customers these days, video is one of the most essential tools available. But to get the most out of a video marketing campaign, you need to plan extensively for each step of the production process from start to finish. Most marketers have trouble when it comes to the start of a new video production – they’re not quite sure where exactly to begin. Producing a… Read More
Archive for April, 2018
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Making the Most of Your Marketing Budget at Your Next Expo
We’re currently hard at work preparing our exhibit for the Experiential Marketing Expo to be held in May! An expo represents an enormous opportunity for your brand to demonstrate value to your target audience, so you need to have a plan in place to make the most out of your marketing budget at your next expo. There are two main ideas to keep in mind during the planning stages: defining your brand and making your… Read More
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The Approval Process Can Save Your Wallet
Your brand invested time and money into creating compelling video content to share with your audience, so it’s understandable that you would want that content to be the best that it can be. And your video production team works hard to present that content in a professional way. But what happens if you need to make a change in your approved content? It is actually much more difficult to do than you might initially think… Read More
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How Far In Advance Should You Book a Venue for Your Event?
Corporate events take a lot of time and effort to plan, coordinate, and produce. You owe it to yourself and to your audience to start the planning stages as early as possible to make your event the best it can possibly be. One question that is often posed is how far in advance a company should book the venue for the event. The right venue is a critical piece of determining whether your event is… Read More
