Predictions for upcoming video marketing trends and the fate of current trends can be hit or miss, but two trends that we expect to see flourish are the prevalence of mobile media consumption and short form video content. The consumption of content on mobile devices is nothing new, but the rate at which it continues to grow even now is noteworthy. This is the result of several factors, including improved, faster networks and more consumers… Read More
Archive for February, 2014
The Importance of Video Content Volume
Online video has gained a solid reputation in the content marketing sphere for delivering results that word-driven marketing generally doesn’t match. However, even with the power of video, content marketers are still making some of the same mistakes they made (and continue to make) with word-based marketing (articles, etc.) Namely, the lack of content volume. Two of the most important factors in keeping your audience engaged are producing quality content, and delivering this content on… Read More
Two Tips To Build Your Audience Outside of YouTube
YouTube offers a great platform from which you can build a sizable audience for your videos and your channel. But if you want to translate the success of your channel to your website and email campaigns, you have to go the extra mile to make this happen. These tips will help you use your video channel to build your website’s audience. Inform In every video, let your audience know where else they can find you… Read More
What You Can Do With a Video Production Arm
Utilizing the services of a dedicated video production arm allows you to leverage video in lots of ways for your business. In this blog we’ll discuss a few ways video can benefit your business, and how it can be used online to generate hits and interest in your website. Video Documentary Video documentaries are a great way for your clients to get to know you better. Tell the world about how you got your… Read More
Why You Should Use Video for Product Promotion
Video should be a cornerstone of any product promotion you engage in. Allowing people to see the product puts it in a context that text simply can’t provide. Not only that, but product promotion videos don’t necessarily have to be one-dimensional. There are plenty of approaches you can take from a content standpoint that allow you to be creative with your product promotion videos. Straightforward Pitch The classic promotion video, this is the most… Read More
